When it comes to identity theft protection, LifeLock is by far the most well-known brand name. Our detailed LifeLock review will show you how well it protects your information in the event of identity theft, but its pricing structure may make you think twice.

One of the most well-known identity theft protection services is LifeLock, which is why it was purchased in 2016 for $2.3 billion by Symantec, the company responsible for creating and distributing the industry-leading Norton antivirus program.

Symantec CEO Greg Clark stated that the purchase was made in reaction to declining sales of Norton products due to "declines in PC market share."

Features

Many of LifeLock's capabilities are only available on the more expensive plans, which we'll discuss in further detail in the "price" section below. The premium "ultimate plus" plan has a ton of extras, but the other tiers feel lacking in comparison.

Standard, LifeLock's most affordable service, provides $25,000 in restitution for lost cash, identity alerts, social security alerts, and credit monitoring from a single bureau.

Norton360 and LifeLock

However, LifeLock could be more appealing because of its identity theft prevention capabilities. It's safe to say that Norton is. Norton 360 is included at no extra cost with all Select and higher tier subscriptions, protecting anywhere from five to an infinite number of devices.

Our Bitdefender Antivirus review reveals that the firm offers a comprehensive protection package similar to Norton 360 called Total Security.

One hundred gigabytes of cloud storage, a password manager, parental controls, and a virtual private network are some of the features of Norton 360. Norton provides all these services under one roof, even though you can find better solutions for each service if you search separately.

Pricing

The "standard" plan on LifeLock makes the company's pricing structure more complicated than it has to be. As was previously indicated, Norton is LifeLock's parent company, and all plans beyond the first come with some form of Norton 360.

The range is unclear because "standard" and "select" don't have the same characteristics despite having the same base price. Norton 360 is included in "Select," but not "standard." The two plans are presented as having the same rate.

However, the words "for the first year" are discreetly put beneath the price. The difference in cost between the first two plans is because all plans increase substantially after the initial year.

Simple Operation

Since the two services are supposed to be offered together, customers can subscribe to either LifeLock or Norton 360 on either company's website. Our experience with both methods led us to conclude that the LifeLock method is the most convenient option.

Although, after you've decided on a plan, the checkout procedure is identical because they both use the same site. LifeLock's website is relatively easy to use. It's short and to the point, covering topics like "identity theft" and "how LifeLock operates." A "start membership" button conveniently located across the site may be used to quickly and easily access the price information.

You may have noticed that the "standard" plan is not depicted in the top image. LifeLock stands separately from Norton on the price page, but this isn't reflected on the page where you choose your subscription.

Examining Your LifeLock

After selecting, you'll be sent to a checkout page where the subscription's monthly cost and benefits may be viewed in detail. If you think this is the last page before completing your purchase, think again. If you click "checkout," you'll be sent to Norton's sign-up page.

The next step is to fill out a form with your name, address, phone number, and other identifying information. Next, LifeLock will inquire about your past lectures, cities, etc., to verify your identity. Applying for a credit card is a good analogy for this process.

LifeLock Sign-In and Account Settings

Even though Norton and LifeLock share a login page, you must select the "sign in with Norton" option regardless of where you bought your membership. Customers who signed up for LifeLock before the merger likely still have access to their accounts.

When you first log in, you'll be given a brief tutorial covering account alerts, credit score tracking, and transactions. However, this introduction does not cover several crucial topics, such as how to arrange payment methods and bank accounts for monitoring the dark web.

There are too many ads on the dashboard where you may check your ID's status. Identity theft protection is simple; once it's set up, it runs automatically, so you won't use the dashboard much.